Trademarks

The UK is a major market for Prosecco, drinking over 97 million litres per year. With the sparkling wine being so recognisable in the UK, the fact that the trade mark application for "Nosecco" has been refused will perhaps come as little surprise to British...

Serjeants’ expert team of trade mark attorneys discuss the most recent developments in the case regarding the trade mark dispute between Tiger King stars Joe Exotic and Carole Baskin, highlighting the importance of having a registered trade mark. The dispute Avid viewers of the Netflix hit series...

Update: 25 February 2020 Since posting our earlier blog (see below) on the issues surrounding the trade mark application for SUSSEX ROYAL, Her Majesty The Queen has refused to let the Duke and Duchess of Sussex use the word 'Royal' to promote their brand. As a...

Over the past few years gin has become the popular drink of choice. But coming up with a suitable name for a particular brand of gin has proven difficult for one company recently, who attempted to register ‘Vera Lynn’ as a trade mark for their...

When a recent trade mark application from Liverpool FC received a large number of threatened oppositions, they decided to withdraw the mark. Serjeants’ trade mark attorneys explain: [caption id="attachment_887" align="alignright" width="222"] By Source, Fair use, https://hif.wikipedia.org/w/index.php?curid=24784[/caption] On 20 June 2019 Liverpool FC filed for a trade mark...

Trade marks can become vulnerable to cancellation after five years if they are not used on all the goods and services applied for. To get around this, some brands re-file their marks to ensure they remain valid. Hasbro, owners of the well-known board game Monopoly,...

China has long been aware of the criticisms of its trade mark system made by overseas business and, over the last few years, has sought to address those criticisms through law reform. The latest reforms to be implemented came in April this year, apparently driven by...